Challenge Rebrand Children’s Mercy Hospital in Kansas City. I wanted to strip down CMH’s brand, so it focused specifically on its three audiences: the child, family, and employee.  
Concept Use an inclusive, welcoming, and receptive brand to illustrate how the hospital treats each audience. Keep the hospital centered around the child.
Result The result is a hospital with legible, kid-friendly signage and a logo system that abstractly illustrates what the three pillars the hospital are all about.
Back to Top